Do you know that Denmark is the only country where pigs outnumber people? Do you know 70 percent of Danish pig meat production is exported? Pigs are closely related to Denmark, historically, culturally and economically. In today’s podcast, we will explore some of the interesting “pig facts” in Denmark and reveal the secrets of success of Danish pork around the world.
Timelines:
00:14 What are the most representative Danish dishes?
1:54 Denmark is one of the biggest exporters of pork in the world
2:35 The expert’s point of view on the Danish success in pork industry
3:19 Danish pork are not made in Denmark
4:15 The branding example of Hokkaido Milk in Thailand
5:00 The chewing gum example in Italy
6:50 Robert Schooler’s “Country of Origin” experiment and theory
9:37 Two models to explain the “Country of Origin” phenomenon
13:06 Nicolas Papadopoulos’ s three dimensions to explain how consumer behaviors are affected
18:09 Pork are important in Danish history
19:34 Danish government’s investments in pig industry
20:21 Story of “Protest pig” in Denmark
21:56 The conclusion
Podcast by Alexandra Kossolapova, Bheemapos Seemawut, Zhang Yan, Syeda Mehbuba E Zannat